one-line edit, no more google $$$

In reading articles today entitled “You can’t boycott Google” and “They Tried to Boycott Facebook, Apple and Google. They failed.” I would suggest that neither Adrianne Jeffries nor Jack Nicas, respectively, understand the power of activism. People do have personal power but only if they’re willing to accept this fact.

Case in point, today I made a one-line edit to my laptop’s hosts file. It’s so easy that it only took a moment of my time. And what great thing, you might ask, did I accomplish doing so? In a one-line edit, I just removed Google’s revenue stream for their search engine.

In a one-line edit, I just removed Google’s revenue stream for their search engine.

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Remove Google’s adSense from Websites You Visit

The beauty in all this is the simplicity. Even the mighty Achilles had his weakness in the form of a vulnerable heal. Much of Google’s ongoing stream of income relies upon those ad impressions. Remove the impressions and you remove their revenue.

Remove the [Google ad] impressions and you remove their revenue.

And let’s face it, we didn’t really want to see those ads in the first place. They’re annoying, they vie for your attention in ever-newer distracting ways and they use your paid-for bandwidth all the while and without your permission.

  • OSX:  Open a Terminal and enter the command: sudo nano /private/etc/hosts
  • Windows:  Start -> Run -> cmd -> Choose the option to Run As Administrator, notepad c:\windows\system\drivers\etc\hosts

In either case, add the following line and save/exit: 127.0.0.1     *.googlesyndication.com

Let’s See the Difference

Going now to the website which apparently ranks the highest in Google adSense revenue, I show what their website looks like without those ads.

Screen Shot 2018-10-06 at 1.34.41 PM

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See all those empty regions? Yep, those were the ads. The page loads faster. The page doesn’t now try to update the ads while I’m trying to simply read the content. It’s now a lot quieter and easier to take in the information.

Less Impressions -> Now You Have Google’s Attention

This is all it will take to make a difference in the world. If others follow suit and take my advice, this revelation of personal power as seen in the aggregate might just change the way these big players operate.

It’s all up to you, though. What do you really have to lose (other than those unwanted advertisements)?