one-line edit, no more google $$$

In reading articles today entitled “You can’t boycott Google” and “They Tried to Boycott Facebook, Apple and Google. They failed.” I would suggest that neither Adrianne Jeffries nor Jack Nicas, respectively, understand the power of activism. People do have personal power but only if they’re willing to accept this fact.

Case in point, today I made a one-line edit to my laptop’s hosts file. It’s so easy that it only took a moment of my time. And what great thing, you might ask, did I accomplish doing so? In a one-line edit, I just removed Google’s revenue stream for their search engine.

In a one-line edit, I just removed Google’s revenue stream for their search engine.


Remove Google’s adSense from Websites You Visit

The beauty in all this is the simplicity. Even the mighty Achilles had his weakness in the form of a vulnerable heal. Much of Google’s ongoing stream of income relies upon those ad impressions. Remove the impressions and you remove their revenue.

Remove the [Google ad] impressions and you remove their revenue.

And let’s face it, we didn’t really want to see those ads in the first place. They’re annoying, they vie for your attention in ever-newer distracting ways and they use your paid-for bandwidth all the while and without your permission.

  • OSX:  Open a Terminal and enter the command: sudo nano /private/etc/hosts
  • Windows:  Start -> Run -> cmd -> Choose the option to Run As Administrator, notepad c:\windows\system\drivers\etc\hosts

In either case, add the following line and save/exit:     *

Let’s See the Difference

Going now to the website which apparently ranks the highest in Google adSense revenue, I show what their website looks like without those ads.

Screen Shot 2018-10-06 at 1.34.41 PM

Screen Shot 2018-10-06 at 1.35.00 PM

Screen Shot 2018-10-06 at 1.35.21 PM

Screen Shot 2018-10-06 at 1.35.32 PM

See all those empty regions? Yep, those were the ads. The page loads faster. The page doesn’t now try to update the ads while I’m trying to simply read the content. It’s now a lot quieter and easier to take in the information.

Less Impressions -> Now You Have Google’s Attention

This is all it will take to make a difference in the world. If others follow suit and take my advice, this revelation of personal power as seen in the aggregate might just change the way these big players operate.

It’s all up to you, though. What do you really have to lose (other than those unwanted advertisements)?

where *not* to register your domain name

Spoiler alert, it’s Network Solutions. It seems like just last month I was trying to rescue a vanity domain name from Under-Construction obscurity. It appears that every four weeks Network Solutions wants to enjoy ad revenue by taking over your hosted domain name (when you stop watching them like a hawk). So instead of your customers landing on your website they end up on an Under Construction page which has keyword lookups. Obviously, they make money like this by stealing your property when you’re otherwise not watching out for this treachery.


So now I’m on the long hold with customer support, having entered the combination of voicemail commands to put myself into the wants-to-cancel-service queue. Of course, this queue is poorly-staffed because they don’t want you to cancel any of the services.

Having now waited out a 30-minute+ hold queue I eventually got to talk with a Michelle who couldn’t actually help me directly since I’m not the principal on the account. I prep’d the principal to indicate YES to the cancelation but we’ll see if that actually plays out. I suppose I get to wait until tomorrow then to bring that vanity domain into service.  <_<

Other People Complaining About Network Solutions