Everyone wants to sell you search engine optimization (SEO) as a service. I’m sure there’s good money in doing that but I’ve never paid anyone for this since it’s easy enough to do yourself. The higher you are in a Google search result, the more likely that you’ll be seen. And the more likely you’re seen, the more likely your blog will be read.
“Roll Your Own” SEO
Believe it or not, one of my most popular blog posts of all time is “why PowerShell sucks so badly”, enjoying 743 views so far (mostly from searches in Google). Viewing this graph, clearly something changed between Jul & Aug of 2016.
The views for this blog post were all 100% organic (unaffected by anyone’s attempts to manipulate search engine placement) before August 2016. If you typed in “powershell sucks” into Google before this time you would have had to search page after page within their results to find any mention of my blog.
Somewhere during that month, I noticed the popularity of this particular blog post and wanted to do an experiment. Up until this point there might have been a total of 50 views, making it one of my most popular posts at the time.
It’s only necessary to do this once per day, to be honest. It doesn’t take much to make an otherwise-obscure blog post gain in popularity in the “eyes” of Google’s search engine.
I repeated this behavior until the blog post was listed in the top five entries of the first page of results and then let nature take its course.
Of course, the Internet loves to complain. From this point on, the Internet-at-large would then see the blurb in Google’s search results and offer to them the promise of a rant by some distant blogger (Yours Truly). They clicked the link, landed on the page and were instantly rewarded by a smarmy commentary on my frustrations with PowerShell.
Once this “pump” was primed by my own efforts, it was unnecessary to do anything other than to continue to write content. Well, at least, I write content which I myself would be interested in reading.
Have I learned anything from all this? The Internet appears to love a post whose title resonates with something they’re feeling at the moment. For comparitive purposes, I demonstrate that “too much fun” received three views and “windows 10 sucks balls” has about 120 so far.
Do you change your blogging style to accommodate the prevailing mood of the Internet? I wouldn’t suggest that. Just write. Try to find something interesting and say what you need to say.